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CRM Total Cost of Ownership Calculator

Compare the multi-year cost of owning your CRM account directly versus paying an ongoing agency bundle markup. Itemize setup, monthly software, usage credits, and exit costs.

All estimates are in USD and exclude local sales taxes. Platform fees are billed directly by your software provider.

Cost Variables (Your Account)

One-Time Implementation Setup ($)Marmation default $1,495

Platform Subscription ($/mo)e.g. Starter $97 / Pro $297

Comms Usage Credits ($/mo)SMS & telephony usage

Optional Support Retainer ($/mo)0 if maintaining internally

3rd-Party Add-on Apps ($/mo)Zapier / connectors

Annual Price Escalation (%)Scenario 0% - 15%

Exit & Migration Reserve ($)Estimated export cost

Comparison Scenario: Agency Bundled Plan

Agency Setup ($)

Agency Monthly ($/mo)

Time Horizon

Client-Owned Model

$6,607

Fixed Setup + Direct Subscriptions

Agency Bundled Model

$13,064

Markup Subscriptions Over 36 Mos

Projected Savings Owning Your Account:+$6,457 USD

Itemized Ownership Ledger (USD)

Line Item	Year 1	Year 2	Year 3
Implementation Setup	$1,495	—	—
Platform + Usage Recurring	$1,464	$1,537	$1,610
Exit & Migration Reserve	—	—	$500
Cumulative Total	$2,959	$4,496	$6,607

Build your system on client-owned terms

Our CRM Foundation setup begins at $1,495 one-time with no ongoing software markups.

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